


Testimonial
I was totally lost without Synchronest and am so thankful they were able to help me course correct. My website is beautiful and my business is thriving as I knew it could - just needed some expert guidance. Thank you!

Marj
Owner of The Wen Inn


Project Goal
Located in the small town of Peterson, MN, our client Marj came to Synchronest with a very low booking rate and lacked any formal software for managing her business - she knew there had to be a better way. Her goal was to turn the business around but she needed a performance partner. With 11 unique rooms and a well-known local historic property, Marj also felt she could capitalize on weddings, events, and full-buyouts at The Wen but lacked a direct booking engine or elevated website to capture such demand.

The Results
First, we focused on the visual and copywriting aspects for the Inn by highlighting its unique history and local charm. After distributing The Wen via API through a newly set up and optimized PMS to the booking extranets where we knew her clients were, we expanded her marketing reach by 4x. Although our client had an existing, yet basic, website for The Wen, we built a new and improved version with direct booking capabilities. We added pages to help her collect event inquiries and highlight her ability to host large-scale events. After partnering with Synchronest, The Wen has seen more bookings than ever in its history and continues to re-establish itself as a popular local hotspot for elegant and romantic vacation experiences.
The Wen Inn
The Wen Inn is a century-old 11 room hotel, meticulously restored and maintained, offering an eclectic and comfortable environment perfect for groups of all sizes - from large retreats and bridal events to romantic couples' getaways, all in a prime location steps from The Root River Trail.
Location
Peterson, MN
Hosted By
Marj
Client Type
Self-Managing Host
Listings
11 Listings