The synchronest promise.
At Synchronest, our mission is to first gain a deep understanding of our clients' goals and to deliver exceptional work that enables them to operate at their peak potential. We pride ourselves on our meticulous attention to detail and adopt a holistic STR consulting approach, ensuring we provide 'Hospitality in Harmony' to every client.
Hummingbird House
Location: Groton, Connecticut
Listings: 1
Type: Self-Managing Host
Years Hosting: 2
Hosted by: Suzanne M.
The Hummingbird House is gem in the Eastern Point Historic District. Offering 7 elegantly designed bedrooms with beautiful water views, the property offers a unique blend of luxury and comfort. The house features 4 dining areas and 3 porches where you can savor the coastal ambiance. A mere 5-minute stroll brings a world of experiences: pristine beaches, a top-tier golf course, a delectable restaurant, and a range of recreational amenities from kayaking to fishing. Nestled in a tranquil historic neighborhood, the house is just a quick 10-minute drive from Mystic, crowned by USA Today as 2023's #4 Best US Destination.
Client Summary
Our client was unhappy with the performance of her house on Airbnb and expressed a sentiment we often hear from those who schedule a call with Synchronest: "Why are my neighbors getting booked?" We assured our client that, with all due respect, the issue sure wasn’t with the house! We promised to turn around performance, and it's safe to say we did just that (and a whole lot more!).
Pain-Points
(Click to view solutions)
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After conducting a competitor analysis and gathering data on the market, we employed a strategy in which we integrated Suzanne's direct competitors into the pricing software to monitor their every move. Given that her property is one block from the water, while some of her direct competitors are right on the water, we adopted a skimming strategy, ensuring we consistently priced just below the competition. We implemented a length-of-stay netting strategy to attract the longer-term stays Suzanne desired. Within 30 days, she secured a client who stayed for three months, paying an impressive $15,000 per month!
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We quickly identified an opportunity to enhance our client's photos. After she submitted them to us, our in-house photography consultants went to work brightening every image, emphasizing the highlights, and creating a more realistic representation of the gorgeous natural lighting that floods the house. We consulted on how we would want to capture drone shots and found a local photographer who could get the job done - he delivered. The results speak for themselves, and the property is now marketed to the standard it deserves.
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Our client was using iCal to link her calendars between VRBO and Airbnb. We recommended a PMS system to sync the right way, via API. We handled the setup, sync, and optimization of our client's PMS software and trained her on optimal use. One place to manage all reservations, communications, listing changes, and more - it simplifies the hosting experience!
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Our client was frustrated that she seemed overly reliant on Airbnb. By utilizing different strategies, such as adjusting pricing for VRBO through the pricing software and funneling it through the PMS, our strategy successfully engaged the algorithm, leading to a more balanced platform distribution.
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When our client expressed her desire for a direct booking website for her beautiful home, we connected her with our creative team to draw inspiration from sites she admired. Using the stunning photography we assisted our client in obtaining, we crafted a minimalistic yet aesthetically pleasing site. Optimized for SEO and integrated with her PMS, the website also featured a contact form. Within 30 days, that form secured a major booking for our client, covering the entire cost of our services.
The Results.
In just 30 days after completing our project, we secured a 3-month booking for our client at $15,000 per month. Thanks to the API connection, the calendars synced flawlessly, and bookings from both VRBO and Airbnb increased. Our expertise in streamlining operations made self-management hassle-free for our client. We began collaborating with Suzanne in March of 2023, and her house has been consistently booked since, yielding impressive returns.
We continuously monitor performance and provide ongoing support and guidance to Suzanne, fully committed to the success of her rental business. In seasonal markets, many homes earn the majority of their revenue in just a few peak months, expecting that certain off-peak months will be quieter. Yet, we've not only optimized returns during the high season but also significantly increased revenues during the slower months compared to previous years.
Ever had to “slow down requests”?
Ready to level up your STR business?
Calamocha Lodge
Location: Manzanillo, Costa Rica
Listings: 6
Type: Boutique Hotel
Years Hosting: 7
Hosted by: Veronique P.
Calamocha Lodge sits perched atop 74 acres of undeveloped jungle on the northern tip of Manzanillo, offering stunning ocean views, vast tranquility and peaceful solitude allowing for a truly unique and special connection to the surrounding environment.
Client Summary
Despite its natural beauty, Calamocha was experiencing immense pressure from local competition and was not capitalizing on the lucrative Airbnb market. Their PMS system was outdated causing internal management headaches and inefficiencies which impacted overall guest experience.
Pain-Points
(Click to view solutions)
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Calamocha was leveraging a PMS system which might as well have been named Microsoft Excel. Through our strategic partnerships with the industry's top technology partners, we were able to secure a $1500 waived onboarding fee on Guesty for Pros, lock them into an outstanding monthly rate lower than anywhere else (including directly with Guesty), and supercharged every aspect of their PMS to operate at peak efficiency.
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Calamocha is arguably one of the most beautiful places on earth, but the style of photography, lack of strong natural lighting, angles, and absence of lifestyle shots were not accurately conveying how special of a place it is. Through a 1-hour strategic consulting session with our in-house photography expert, and by sharing our internal photography guidelines, we were able to build a game plan and hire a photographer who nailed the shots. Click-through rates skyrocketed on extranets, and the bookings started flowing in, helping to increase revenues by 3x from before the professional photography shoot.
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If you've yet to experience a double-booking, congrats — but they do happen. When they occur, they can be detrimental to your rental business and cause disruptions in your personal life. Many hosts use iCal to sync listings from Airbnb to VRBO, for example. The problem is this outdated method often becomes unlinked, isn't instantaneous, and rarely allows hosts to successfully reach other platforms like Booking.com. By manually syncing listings via API, the method preferred by top-performing hosts, we've eliminated double-bookings once and for all, ensuring a seamless synchronization across all platforms for streamlined efficiency.
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Like many hosts, Calamocha was sending check-in instructions and other materials via their extranets. By not utilizing backup text and email methods, they were encountering check-in issues due to poor cell reception in the area. By refining their guest A-Z journey, introducing prompt automated messaging, and enhancing communications, we eliminated all house manuals and custom-built stunning visual assets to amplify their brand value and overall guest experience.
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Without a professional pricing strategy, and relying solely on intuition and past years' data, Calamocha was leaving revenue on the table. Through market research and a comprehensive competitor analysis, we were able to recommend price points for each unit that would yield the best results. We crafted a customized strategy that was data-driven and enlisted our in-house revenue management team, bringing over 15+ years of experience in hotel and STR pricing management. The results were incredible: occupancy rates doubled during peak season, dynamic pricing captured higher revenue, and our signature length-of-stay netting strategy allowed Calamocha to attract the type of bookings optimal for their property. This prevented the pitfalls of numerous short-term stays, enabling them to accommodate the longer-term stays that showed high demand at various times throughout the year.
The Results.
By optimizing the foundational elements that allow any rental business to operate at peak efficiency, and through strategic consultations with photographers, we were able to establish an operating framework that allowed Calamocha to increase year-over-year revenue by over 25%. This framework also enabled effective communication of their brand value across various marketing channels.
After we crafted a custom-designed direct booking website, Calamocha achieved 10% in direct bookings within 90 days of using our services, ensuring a quick return on their investment in Synchronest. We continue to support Calamocha with ongoing consulting and feel privileged to have been part of such a special project.
Heartfelt Feedback.
Although Veroniques first language is French, she continues to work on her english :) Before engaging Synchronest for our services, our client Arjan asked to speak to an existing client as he wanted some feedback on the results we promised to deliver.
Veronique was kind enough to send a quick reply (clearly Arjan was able to decode the message), and her feedback about changing her life is really why we’re in this business. Our ability to make a positive impact on the lives of hosts around the world really motivates us and we’re grateful for our ability to do that time and time again.
One call can change your life..
Broken Bow Cabins
Location: Broken Bow, Oklahoma
Listings: 12
Type: Switch from property managed to self-management
Years Hosting: New
Hosted by: Gavin G.
Broken Bow Family Cabins features a selection of vacation homes nestled in the scenic woodlands of Hochatown, Broken Bow, OK. Ideal for families and sizable groups, each home is meticulously designed down to the finest detail. These cabins guarantee utmost privacy, allowing guests to truly immerse in nature while being conveniently close to the town's range of adventures, tasty food, and entertainment options.
Client Summary
Our client was not particularly happy with the way his property management company was operating. He scheduled a call with Synchronest, and we walked him through his full potential and how our signature framework could enable him to reach his goals of higher performance. The end result is one of our absolute favorite stories of success.
Pain-Points
(Click to view solutions)
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After scheduling a demo with Synchronest, we outlined how we integrate the industry's top technologies to construct a framework for success, and then we dove in. We delivered our signature operating framework with a hand-tuned, supercharged PMS by Guesty for Pros, secured our client the best possible rate + waived the standard $1500 onboarding fee through our connections, and trained him on the optimal use of his brand-new management software components. After two personalized training sessions with our team, our client became fully adept at managing his software, delivering remarkable efficiency to his rental business.
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When the team at Synchronest carefully reviewed the photos that the property management company had provided, we immediately identified an opportunity to enhance their quality for better performance. We connected Gavin (owner) with our in-house photography consultant, Makena, and developed a detailed plan outlining the desired photo aesthetics, including the right angles, times of day, and other crucial elements. The final images were astounding after we put our enhancements on them and played a significant role in improving his business performance.
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We compiled all essential details, from check-in instructions and house rules to area recommendations, and digitized our client's A-Z guest journey. We integrated this software into his PMS system for a seamless experience, significantly enhancing the guest experience while effortlessly promoting the direct booking website designed by the Synchronest creative team.
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Our client was dissatisfied with his current pricing strategy and observed that his competition seemed to be receiving more bookings. By analyzing data, we crafted a professional pricing strategy that aligned with our client's goals and the insights we gathered. Within just 30 days, our client reported outstanding feedback, noting that he significantly outperformed the previous year's revenues, despite the oversaturation of his market. Oversaturation becomes irrelevant when you operate in the top 5% of your market - that's what we promised our client, and we delivered.
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We informed our client that a significant aspect of our expertise lies in our capability to drive direct bookings. We optimized his listing to ensure that those searching on extranets were aware of his direct booking website, and we also highlighted this in his digital guidebook. After understanding our client's vision and desired vibe for his site, we began the optimization process. We thoroughly optimized his site for SEO with meta tags, page titles, backlinking, and more. The outcome was outstanding; he's saved thousands in platform fees, which easily offset the cost of his website, not to mention, it looks amazing!
The Results.
Not only did we significantly enhance the performance of our client's business within the first 30 days, but our client is also on track to earn over 37% more than the previous year's revenue, marking an impressive turnaround. We fine-tuned every aspect of our client's rental business and notably improved his capacity to not only receive 5-star reviews but to obtain them through our proprietary methods. There's nothing more frustrating than having a guest stay without leaving a review, right?
The highlight of our experience in working with Gavin on his journey in self-management is that after implementation of our signature operating framework, proven strategies, and hospitality philosophy of success, he caught the attention his neighbors. Many of these neighbors, previously relying on other property management companies, observed the results of his changes. Gavin has since begun taking on property management clients of his own, integrating them into the Synchronest framework. We continue to guide Gavin closely for his personal homes, also assisting him every time he acquires a new property management client, from which he now earns 20% of their revenues! Gavin is an influential figure in our community and enthusiastically shares his personal experience with Synchronest to those considering our services.
Client Feedback.
Ready to talk like Gavin? Talk to us.
Casa Monstera
Location: Fort Lauderdale, Florida
Listings: 1
Type: Self-managing host
Years Hosting: 1
Hosted by: Nick M.
Nestled in tranquil Riverside Park, Casa Monstera is centrally located and perfect for a luxurious weekend getaway, family vacation, or a large group looking for a comfortable entertainment space. Experience Fort Lauderdale like never before, just minutes away from Las Olas, Downtown Fort Lauderdale, Fort Lauderdale Beach, and more.
Client Summary
When our client Nick approached us, he already had the mentality of a top performer. He was eager to do anything and everything in his power to reach his full potential. He knew he wasn't there yet, so after one phone call, we quickly identified areas of the business where money was being left on the table and where efficiency could be improved. He was also using a templated direct booking website that didn't align with the value of his brand.
Pain-Points
(Click to view solutions)
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After understanding our client's goals, we conducted market research to refine his pricing strategy with unique length-of-stay rules based on the proximity of bookings and seasonality. By identifying local events with demand spikes, Nick has been able to capture the massive upside of these bookings. Previously, he believed he was booking at good rates, but with our insights, they improved even further.
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We crafted a beautiful website for our client for Casamonstera.co which is marketed to guests in a few areas. Its been a way for his clients originally captured through Airbnb or elsewhere to have a place they can go to get the best rate guaranteed. All the money saved on platform fees drops directly to our clients bottom line.
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Through a detailed PMS review, we determined that our client was underutilizing key components within his existing PMS. We also explored the idea of transitioning to a new PMS that uses the best technology for short-term rental operators. Consequently, we conducted a full PMS setup and transitioned away from the old system. Now, our client is achieving maximum efficiency with his new property management software.
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By enhancing our client's existing photography, we were able to increase the click through rate by another 17 views per day! This propelled our client to the top of search and resulted in increased revenues.
The Results.
Our client is on track to be among the top 1% of performing hosts in the highly competitive Fort Lauderdale market. After designing a beautiful direct booking website that captures the essence of the Casa Monstera brand, our client has the opportunity to grow his bottom line through direct bookings. By nailing his pricing strategy, we’ve helped to maximize the yield on his home and placed him into a position to scale his business model which is his goal.
There are few hosts we've ever met as ambitious for excellence as Nick. However, we shared common values, and despite his already strong performance, we were able to elevate Nick to the top where he desired to be and rightly belongs.
Client Feedback.
Now, lets elevate your STR business.
Loxley Martin
Location: Xenia, Ohio
Listings: 3
Type: Self-managing host
Years Hosting: 3
Hosted by: Adam M.
Loxley Martin is a carefully curated collection of eclectic rental properties in Xenia, Ohio. We ensure that comfort meets creativity, and every moment is infused with joy, relaxation, and inspiration.
Pain-Points
(Click to view solutions)
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Syncing from Airbnb, VRBO, and Booking.com remained a challenge with iCal links breaking and double bookings occurring from time to time. By first securing an exclusive discount with our PMS partner, we set up our client's PMS by hand, integrating each listing, syncing to all channels, and adding automations for overall business efficiency.
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While Airbnb may do a decent job at vetting guests, we can't make the same claim for booking.com and other extranets. By integrating a pre-arrival form seamlessly into our client's guest experience, he has gained insight into precisely who is staying, their purpose of travel, and more. Using this data, he can define his core demographic, thereby refining his brand messaging.
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We synced our client to multiple channels via API to tap into more marketing channels. The result was an influx of bookings and instantaneous blocking of calendars when a booking occurred, preventing any overlap or double-booking issues.
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Our thoughtful approach to crafting a data driven pricing strategy with further methods has resulted in a 20%+ increase in occupancy across the portfolio. Our client is on pace to crush last years performance, and his business is so efficient, our client just added another home in the area.
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If you want direct bookings, its important to have a PMS powering the booking engine. Not only did we build our client a beautiful website, optimized for mobile and SEO, we customized his booking engine to be on brand with his fun and artsy StayLM vibe for perfect brand alignment.
Client Summary
Our client, Adam, initially approached us with two homes in Xenia, Ohio and plans to add a third. Like many hosts, he was feeling the growing pains as communications increased and inefficiencies within his business began to distract him from crucial tasks. After just one call with our specialists, we devised a game plan to reclaim the precious time Adam needed and to enhance his business performance simultaneously.
The Results.
Client Feedback.
By creating tremendous operational efficiency and streamlining management through our signature framework, our client has been able to add a third home, which he continues to rent out as a short-term rental. We've saved him countless hours each week by eliminating redundant tasks and continue to monitor his outstanding performance. As the industry evolves rapidly, we stay on top of the latest technologies and methods to elevate your performance.
Your turn. Start with a strategy session..
