What We Fixed to Skyrocket Performance by 37.7%

With three properties in Miami and 10 years of hosting experience, Sarah had enough experience to know that ups and downs were normal.

But when her performance stalled, she could not pinpoint why.

She was deeply bothered by feeling like she was working just as hard as before, but no longer moving forward.

She reached out to us for a free Revenue Analysis, and we seeked to diagnose the root issues. Very quickly, the problems became clear to us, and Sarah.

What We Fixed

The first issue was her photography.

Her photos were poor, and not because the homes were not nice, but because the photos were not doing them justice.

They weren’t using techniques like bracketing, where you clearly see both the interior and exterior. They also weren’t invoking much emotion, which is critical if you want someone to click and book. Remember: people book listings when they are emotionally inclined to do so.

The header photos she selected were not the ones most likely to drive clicks. Photos two through ten in her search order were not as strong as they could have been.

Header photo = stop the scroll.

Photos 2-10 = show the experience.

Result = drive the click.

Her listing copy did not feel human at all. She leaned heavily on AI, which stripped the writing of warmth and personality.

We encouraged her to add local restaurant recommendations and distances to nearby attractions so guests can make informed decisions and feel like they have a hospitable host.

The Most Important Change

While photos and listing copy are important, arguably what helped Sarah see the most improvement was a full audit on her pricing strategy.

She was using a pricing software, but letting it make all the decisions. Without human oversight, this was a huge mistake.

For those who use software, you’re likely one of two things at any given moment: overpriced or underpriced. But how do you dial it in? Data.

There were certain months where Sarah was completely booked out six months in advance. That is gross underpricing.

On one of her listings, her occupancy was around 80 percent while the overall market was closer to 30 percent. Again, underpricing.

On the flip side, we also showed her several scenarios where her min rates were simply too high, leading to no bookings. These are all scenarios where Sarah was leaving money on the table.

To help her, we built out a competitor set so she could track exactly what comparable properties around her were pricing at any given time.

She decided to hire us to handle revenue management for her. In her first year, her revenue across all three properties increased by 37.7%. In 2026 she will shatter that with FIFA + F1 pricing strategy.

That translated into tens of thousands of dollars in additional revenue, without adding new properties, markets or hours to her workload.

The Bottom Line

Pricing is more important than most hosts realize. It’s almost 90% to the OTA’s like Airbnb, VRBO, Booking.com, who get paid one way… When you get booked!

You have to be priced at the right number and time to rank properly on Airbnb. That's the secret to reaching page 1. If you’re priced out of line and unlikely to book, there’s no incentive for them to show you on the first page.

That’s where pricing in relation to your competitive set becomes critical.

By helping Sarah see this clearly in the data, she made meaningful adjustments. This is the value of a good pricing strategy, one that is managed well proactively and adapts as the market does.

A good pricing strategy is not a constant: it must change.

Doing this well takes time and experience. Many hosts poke around Airbnb manually, scanning calendars and rates, hoping patterns emerge...

When we work with you, we take a different approach. We review your listing, market dynamics, and pricing behavior to identify where performance is stalling and what to change.

If you’re curious whether something similar is happening in your business, we offer a Revenue Analysis. It’s a short, practical review designed to show you where opportunities exist and how to act on them.

Availability is limited, but if this resonates with you, click the link to see if we have open slots.